Gun Show Trader: Advertising, Listings, and Services

Gun Show Trader is a veteran-operated platform recognized as the leading listing website for gun and knife shows in the United States. It attracts millions of visitors annually and ranks highly for local search terms.

Core Statistics & Reach

• Annual Traffic: Over 6 million unique visitors and 90 million page views.
• Monthly Traffic: More than 500,000 unique visitors.
• Search Ranking: The site’s calendar ranks first for high-intent searches such as “gun shows near me” across all 50 states.

Contact Information

• Phone: (888) 966-0853 (Available Monday through Friday, 9 AM to 5 PM CST).
• Response Time: Inquiries are typically answered within one to two business days.

Advertising Options and Rates (Effective January 1, 2026)

1. Email Blasts

Described as the “fastest way to drive attendance,” these campaigns target subscribers by specific geographic locations.

• Pricing: $44.99 CPM (cost per thousand).
• Availability: Limited and offered on a first-come, first-served basis.
• Targeting: Campaigns can be filtered by state/region, city, or specific ZIP codes.

2. Gun Show Listings

Promoters can choose from free or boosted options to maximize visibility. Submissions are typically processed within one to two business days.

• Free (Standard) Listing ($0): A baseline calendar entry that includes up to two complimentary edits.
• Highlight Listing ($34.99/year): A premium option that elevates the event’s position within the standard list to attract more attention.
• Proprietary Color (+$14.99 add-on): An upgrade for Highlight Listings that applies a custom color and grants extra priority.
• Highlight Pro ($89.99/year per recurring show): An “extremely limited” tier restricted to one promoter per state, offering the highest priority alongside Highlight and Color benefits.
• Featured Listing ($49.99/event): Provides “top-of-page visibility” in a dedicated block that displays up to four rotating events per region.

3. Programmatic Display Ads

These rotating network ads are served via the Armanet network. They are designed for general brand awareness rather than promoting specific events.

• Target Audience: Ideal for Second Amendment brands, including firearm dealers, manufacturers, ammunition suppliers, and tactical gear companies.

Invoicing and Custom Plans

• Payment: Invoices are issued through PayPal, and payment is generally required before an advertisement is published.
• Customization: The platform offers tailored advertising packages to suit specific promoter needs upon request.